The People Behind ShAFF

There is an amazing team of people that help make ShAFF happen every year. From volunteers, to judges find out more below about this talented team. If you'd like to get involved in ShAFF (by which we mean doing lots of hard work in return for a free T-shirt), please get in touch, ideally sending a photo of yourself in a silly hat.

ShAFF ambassadors are climbers, bikers, runners and other active folk who live in or near sheffield and who are famous within their circles. Check out the list of ambassadors who have endorsed ShAFF and what it's all about. there are links to their blogs and websites plus a bit of info about each of them. Being an ambassador means tickets to the festival too, so you might well bump into them in the bar.

Anna Paxton


Anna is an adventure journalist, film producer, and mountain runner, most recently producing Britain's Abandoned Playgrounds, a six part series for Channel 4 with Salt Street Productions. Sheffield born and bred, Anna is always inspired by Sheffield's outdoor community and says "For as long as I've been climbing and running, I've always been excited when ShAFF comes around. It's a place for our amazing outdoor community to come together to share inspiration and a few beers." Through her work she seeks to shine a light on the incredible stories and female role models in the outdoor world. These can be found on her website, Outdoorista. Anna is responsible for PR and Comms for ShAFF, as well as being a judge.

Ben Pritchard

Ben is a Sheffield based cameraman. He has made award winning films since 2000.

Claire Carter

Judge and Presenter

Claire is a writer and filmmaker, alongside juggling numerous jobs in the Outdoor Industry such as working with Kendal Mountain Festival as the Film Officer and the Outdoor Industries Association as Engagement Officer. Being Head Judge for ShAFF means she watches adventure films all year round. She has quite square eyes these days, and very strong fingers from gripping the sides of her arm chair.

Dom Bush

Magic and melody from a big mix of genres. Expect Funk, Soul, Hip Hop, Electro and Breaks from Lunchbox Athlete.


Ed Birch

Judge, Filmmaker & ShAFF trailer director

Salt Street Productions, Filmmaker, judge and ShAFF Trailer Producer Ed is the founder and Director of Salt Street Productions, a Sheffield based production company that makes bold and exciting films about action sports. Ed set up Salt Street while still at Sheffield Hallam University, and his career started at ShAFF when we showcased his first adventure sports documentary RED RUN. Ed says "Over the years I've lived in Sheffield I've seen ShAFF grow from strength to strength and I do my utmost to help continue this growth. ShAFF is a fantastic film festival, one of the biggest adventure sports festivals worldwide. I feel very privileged to be a part of it." Ed is a filmmaker, judge, and producer of the ShAFF trailer. He's spent most of this year producing Britain's Abandoned Playgrounds, a six part series for Channel 4 in which a crew of skilled young urban athletes travel the UK breathing new life into derelict locations.

Elise Wicker

Judge & Presenter

Elise Wicker is an award-winning shoot-edit video producer with over 6 years experience at the cutting edge of digital innovation at the BBC. She's passionate about making beautiful, talked-about content and has produced programmes for a global, multilingual audience, reaching over 200 million people in a range of formats. She produced the most-viewed feature video on the BBC News website in 2016 which had 5 million unique hits and was nominated for 5 awards winning a ‘Highly Commended’ at the 2016 Association of International Broadcasting Awards.


Ian Parnell

Ian Parnell is one of the UK's leading mountaineers, co-editor of Climb Magazine and a Sheffield resident for the last 15 years. 'It's been exciting to see SHAFF grow over the years to take it's place amongst the world's leading adventure festivals, and become a showcase for all the best that The Peak District and Sheffield have to offer as a centre for British adventure.'

Paul Diffley

Paul founded Hot Aches Productions in 2004 and has gone on to produce many highly acclaimed adventure films, picking up over 40 awards in the process. As well as creating his own productions under his Hot Aches label, Paul also works as a freelance cameraman, director and editor for the broadcast industry. His experience ranges from hanging off ropes filming live outside broadcasts of rock climbing to following adventurers and athletes pushing their limits. Paul is equally at home shooting video in challenging mountain environments using ropes and rigging gear as he is conducting an intimate and sensitive interview in a subject’s home. Aside from his professional interest in adventure sports as a filmmaker, Paul is a lifelong rock climber and general outdoor enthusiast with a love of mountain environments and a passion to portray their special qualities through the medium of film.

Rich Heap

There's an independence to the thinking in Sheffield that is very seductive. Following whims I fell in to climbing and then film making. 15 years later I'm still here trekking out to the peak when I have time. We've been involved in SHAFF since the off and the screening of our Dragon's Back film at the festival was the highlight to my 2013.